Digital Marketing Projects
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My personal content account! What started as just a way to share my Pokemon card collection, I cultivated an organic, supportive community. It has allowed me to be recognised as an authority on the Pokemon TCG topic, as well as creator opprotunities from events such as Dreamhack, PAX and TGX.
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I was asked to be featured in SNKRDUNK’s news publication, after a video on TikTok had gone viral where I showcased the store. As I genuinley like the brand, it was surreal to work alongside them in a professional sense. Following this article, I sustained organic audience growth and reinforced my brand’s authrotity within the Pokemon TCG space.
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Over a 30 day period, multiple videos I created within my niche went viral, collectively achieving over 2 million views. This surge in visability allowed me to expand my organic audience significantly, strengthening engagement across Instagram. The sucess of the videos also informed my ongoing content strategy for myself and my clients, providing insights into what resonates with audiences adn how to sustain growth in a highly competitive digital environment.
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Foodomina is a storyrich pixel RPG (roleplaying video game) where you play as 2 personified Food Girls in their cosmic battle against Mould People being developed by Lumelli Studios. As the team's Marketing and PR Specialist, I've directed the curation of influencer outreach and content strategies, working closely with Foodomina's creative director in refining scheduling and content creation.
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This UGC Fanart Contest Campaign encouraged original creative participation and community involvement. A "‘Draw This In Your Own Style” giveaway campaign was kickstarted as a 15,000 follower celebration on Instagram. Overall, 35+ entries were recieved globally across multiple social media platforms.
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December 2025 we were accepted to be featured in Steam’s Choose Wisely Festival. There was a 2500% increase in wishlists from the pervious period, and a minimum of 15% daily increase for wishlists. As well as this, our Instagram following increased by 5% over the 7 day period.
We achieved these numbers through highly selective influencer outreach, collaborating with 12 creators who garnered 1400+ viewership throughout the campaign. As well as this, an influencer PR package was created, consisting of physical and digital assets from Foodomina. It ranged from keychains and stickers, to a digital art book, where most streamers flicked through concept art on stream. The streamers and chat had positive reactions to this.
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Cardboard Guardian is a specialist brand creating high quality protective card holders for PSA, CGC, BGS and other collectible slabs. As Marketing and PR specialist, I lead content strategy, community engagement and coordinate campaigns to grow brand awareness and strengthen customer trust. I work closely with the CEO to refine scheduling, creative assets, and messaging to ensure consistent, high-impact social media posts. I also currate website banners and creatives used for paid advertising.
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A new product was launching, this campaign focused heavily on posting highly aesthetic, visual content to build anticipation and awareness. The collection of cohesive, aesthetic Reels and Carousels were posted for a week. The launch of the product was successful, and many post their cards with the new product.
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This Christmas giveaway is still underway! It is modeled off of other successful giveaway campaigns with the typical follow, like and tag characteristics. This low bar to entry will encourage more participants. The giveaway also compliments the new product that had recently come out to encourage more entries. Further, the campaign is christmas-themed, with the winning Pokemon slab being a “christmas” Pokemon (This is the easiest way to explain it without me nerding out for ages). These details have made this campaign stand out!
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My Pokemon card store where I manage all social media across multiple platforms. I am also community manager across all social media platforms. A postive, authentic audience has been cultivated as we focus on the joy of the hobby which contrasts our competitors, who focus on the value of the cards. This point of idfference has allowed us to stand out in the Pokemon TCG space. We have an iconic vendor table display, including the mirror for giveaways, as well as a cherry blossom display which helps us stand out. These contribute to our memorable brand identity and give customers a memorable experience, encouraging them to follows socials, and become a returning customer online and in person.
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Created a niche, UGC-driven Instagram Story giveaway campaign to boost engagement and organic reach. Additionally, it organically creates traction for the store at physical events. This campaign also associates our brand with a lifestyle and aesthetic, giving a memorable brand identity. Further, it is authentic brand exposer, automatically generating reusable content for future marketing (with permission).
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for a 30 day period, an increase in Instagram Reels and Carousels were posted with the intent to increase exposure and reach new accounts. This high-frequency posting achieved this goal, with a 158.2% increase. The aim was to reach non-followers to expand brand awareness. With a 62.6% non-follower reach, we had a 30% increase in followers in the same 30 day period. A combination of informative, and trending content was posted, as well as utilising Trial Reels (a new Instagram feature)